NOISE BUZZ: Fort HealthCare Launches New Multi-Media Ad Campaign

Powered by the creative and strategic minds of NOISE, Fort HealthCare — an integrated health care system headquartered in Fort Atkinson, Wisconsin, serving a population base of approximately 200,000 individuals — has launched a new multi-media advertising campaign that will continue through 2008. The theme of the campaign is "Caring for Life" and includes four 30-second television commercials (viewable via link beow), print advertising (sample featured here, click on image to enlarge and download), online advertising, outdoor advertising, direct marketing and public relations.

Fort HealthCare and NOISE have partnered together for three-plus years in the marketing of the health care system to individuals and families in Fort Atkinson, Wisconsin (approximately 20 miles east of Madison and 40 miles west of Milwaukee) and surrounding communities. With a major hospital, 10-plus clinics and an expanding caregiver base of expert physicians, specialists, nurses and others, Fort HealthCare's awareness, perceptions of overall quality, perceptions of technological strength, perceptions of quality physicians and preference have increased significantly in this time.

NOISE and Fort HealthCare have received more than 15 national and regional awards for advertising and marketing efforts and, in addition, have been featured in a cover story on marketing success in a national health care magazine.

To view Fort HealthCare's new television campaign in QuickTime, simply click here now.

To view Fort HealthCare's new television campaign in Windows Media Player, simply click here now.

NOISE BUZZ: Agency Growth Adds Two Branding Leaders, Promotes Another

CONTINUING EFFORTS TO ATTRACT AND RECRUIT TOP TALENT TO SERVE ITS REGIONAL AND NATIONAL CLIENT BASE, NOISE BRANDING HAS ADDED TWO SENIOR STAFFERS TO A GROWING ROSTER OF BRAND DEFENDERS AND PROPHETS

Agency also Announces the Promotion of Associate Media Director to Include Traffic Management

(November 8, 2007) – NOISE Inc. Branding, a 500+ award winning multi-media branding communications agency with offices in Milwaukee and Sanibel, Fla., has bolstered its staff with key new hires. The agency is keen to add talented staff to strengthen and add new elements to its highly strategic, multi-faceted branding campaigns that are supported by in-house thought-centers offering the best in public relations, creative design, web design, account relationship management and media buying. NOISE president Mary Parodo is pleased to announce the addition of Angela Maslowski, Production Artist, Nate Andrews, Senior Art Director, as well as the promotion of Kim McMillan to Associate Media Director and Traffic Coordinator.

Joining the NOISE Creative Team, as Production Artist, is Maslowski — with over eight years of experience and industry knowledge delivering crisp and insightful creative. After spending time at local agency, The Roberts Group, Maslowski will contribute exceptional brand-focused creative direction and work for NOISE’s hospitality, medical, retail and residential clients.

Prior to joining the NOISE Creative Team, Andrews served as Managing Director at RPM Advertising in Chicago and brings over seven years of agency and freelance experience to NOISE. In his new role Andrews will manage daily operations of the NOISE Creative Team as department head. He will also work to develop exceptional creative branding design and advertising for NOISE’s many clients.

Associate Media Director, McMillan, is adding Traffic Coordinator to her repertoire. Previously working at Milwaukee-area agencies such as Laughlin Constable and Boelter + Lincoln, McMillan brings over 25 years of agency experience, in many different roles, to her new expanded position.

NOISE Inc. Branding is a comprehensive, integrated, value-added branding communications firm, with offices on Sanibel Island in Florida and in Wisconsin on Milwaukee’s edgy and historic Eastside. The agency serves clients throughout the United States and specializes in hospitality and tourism, healthcare, outdoor recreation, law enforcement and security, food and beverage, customer relations, higher education, insurance, financial, real estate, real estate, green philosophy, disabilities and faith-based service organization marketing. NOISE also offers free marketing research and information via online and printed materials. For information on services check out make-noise.com or for media call John Sprecher at 239.395.9555 or email johns@make-noise.com.