NOISE BUZZ: ADWEEK Features Fort HealthCare Campaign

The January 8, 2008 edition of ADWEEK, one of the premier advertising industry publications, features and positively comments about the new multi-media advertising campaign NOISE has created in partnership with Fort HealthCare. Fort HealthCare is an integrated health care system headquartered in Fort Atkinson, Wisconsin, serving a population base of approximately 100,000 individuals. The theme of the campaign is "Caring for Life" and includes four 30-second television commercials, print advertising, online advertising, outdoor advertising, direct marketing and public relations. 

The new campaign portrays the integrated service lines of Fort HealthCare and how these services can positiively impact the lives of individuals of all ages.

Fort HealthCare and NOISE have partnered together for three-plus years in the marketing of the health care system to individuals and families in Fort Atkinson, Wisconsin (approximately 30 miles east of Madison and 60 miles west of Milwaukee) and surrounding communities. With a major hospital, 10-plus clinics and an expanding caregiver base of expert physicians, specialists, nurses and others, Fort HealthCare's awareness, perceptions of overall quality, perceptions of technological strength, perceptions of quality physicians and preference have increased significantly in this time.

Tio date, NOISE and Fort HealthCare have received more than 20 national and regional awards for advertising and marketing efforts and, in addition, have been featured in a cover story case study on marketing success in a national health care magazine.

NOISE BUZZ: HSMAI Presents NOISE 4 Gold, Silver and Bronze Awards

The Hospitality Sales & Marketing Association International, the world's largest and most respected organization of tourism marketing professionals and experts, has presented NOISE four Adrian Awards, signifiying excellence in travel and tourism marketing in 2007. The Adrian Awards compentition, now in its 51st year, attracted more than 1,300 entries from hospitality organizations and marketing agencies worldwide. Awards will be presented at a gala event in New York City the end of January.

The Adrian Awards presented to NOISE include:

GOLD: 'TWEEN WATERS INN, "CONTEST AND SWEEPSTAKES." This award was presented for a multi-media campaign, conducted with strategic partner USA3000 Airlines, entitled "Two Tickets to Paradise." Over the course of three campaigns throughout 2007, 'Tween Waters Inn and USA3000 Airlines gathered more than 40,000 new e-mail addresses to their respective databases as a result of the promotion (sample here).

SILVER: 'TWEEN WATERS INN, "GUEST ROOM ADVERTISING." This award was presented for the 2007 'Tween Waters Inn print campaign that targeted both leisure and business travelers. Under a new global branding statement — "Shouldn't every day be this good?" — NOISE produced a multi-part, visually and verbally experiential campaign that contrasted Captiva's fascinating, colorful past with the island's beautiful, memorable present. The campaign continues into 2008 and is themed "Once Upon Our Island." See samples here.

SILVER, 'TWEEN WATERS INN: "WEB MARKETING, CONTESTS AND SWEEPSTAKES." This award was presented to 'Tween Waters Inn, in conjunction with USA3000 Airlines, for the online marketing and promotional tactics of the aforementioned "Two Tickets to Paradise" campaign. These tactics included web banner ads, e-mail banner ads, e-blasts, web landing page and web contest entry page. Sample here.

BRONZE, FLORIDA REPERTORY THEATRE, "ATTRACTIONS, PRINT CAMPAIGN." This award was presented for the Florida Rep's outstanding 2007 branding campaign entitled "All the World's on Stage." This predominantly print media campaign (presented here) was utilized to create awareness of and interest in the Florida Rep, as well as to create sales for both season tickets (or bundle packages), and individual performances. This campaign was also (earlier in 2007) named Southwest Florida's best campaign for the performing arts. Ticket sales for the Florida Rep increased 8% versus the previous year.

NOISE BUZZ: Gulf Western Roofing Appoints NOISE Agency of Record

SANIBEL, Fla. (November 15, 2007) - NOISE, a 500+ award winning multi-media branding communications agency with offices in Sanibel, Florida, and Milwaukee, Wisconsin, has been appointed agency of record by Gulf Western Roofing of Bonita Springs, Florida. NOISE will lend its award-winning expertise for Web development, various advertising initiatives, public relations, media marketing and a multi-media branding campaign.

Gulf Western Roofing is one of Southwest Florida's top roofing contractors and has the superior reputation of providing the highest quality products and service for commercial buildings and residential development communities in the Florida area. Founded by Joe Lamb, Jr., the company has been servicing the Southwest Florida area for over 10 years. Gulf Western Roofing, along with its sister firm Naples Building and Design, which provides custom home design and construction, are both subsidiaries of parent company Lamb Construction Group.

"All of us at NOISE are thrilled to add Gulf Western Roofing to our growing client roster," says NOISE President Mary Parodo. "We are especially excited here in our Midwest office, where come every winter, we have problems with a leaky roof when snow and ice builds up. We are hoping we might convince them to endure the Wisconsin winter and give us a hand."