NOISE BUZZ: HSMAI Presents NOISE 4 Gold, Silver and Bronze Awards

The Hospitality Sales & Marketing Association International, the world's largest and most respected organization of tourism marketing professionals and experts, has presented NOISE four Adrian Awards, signifiying excellence in travel and tourism marketing in 2007. The Adrian Awards compentition, now in its 51st year, attracted more than 1,300 entries from hospitality organizations and marketing agencies worldwide. Awards will be presented at a gala event in New York City the end of January.

The Adrian Awards presented to NOISE include:

GOLD: 'TWEEN WATERS INN, "CONTEST AND SWEEPSTAKES." This award was presented for a multi-media campaign, conducted with strategic partner USA3000 Airlines, entitled "Two Tickets to Paradise." Over the course of three campaigns throughout 2007, 'Tween Waters Inn and USA3000 Airlines gathered more than 40,000 new e-mail addresses to their respective databases as a result of the promotion (sample here).

SILVER: 'TWEEN WATERS INN, "GUEST ROOM ADVERTISING." This award was presented for the 2007 'Tween Waters Inn print campaign that targeted both leisure and business travelers. Under a new global branding statement — "Shouldn't every day be this good?" — NOISE produced a multi-part, visually and verbally experiential campaign that contrasted Captiva's fascinating, colorful past with the island's beautiful, memorable present. The campaign continues into 2008 and is themed "Once Upon Our Island." See samples here.

SILVER, 'TWEEN WATERS INN: "WEB MARKETING, CONTESTS AND SWEEPSTAKES." This award was presented to 'Tween Waters Inn, in conjunction with USA3000 Airlines, for the online marketing and promotional tactics of the aforementioned "Two Tickets to Paradise" campaign. These tactics included web banner ads, e-mail banner ads, e-blasts, web landing page and web contest entry page. Sample here.

BRONZE, FLORIDA REPERTORY THEATRE, "ATTRACTIONS, PRINT CAMPAIGN." This award was presented for the Florida Rep's outstanding 2007 branding campaign entitled "All the World's on Stage." This predominantly print media campaign (presented here) was utilized to create awareness of and interest in the Florida Rep, as well as to create sales for both season tickets (or bundle packages), and individual performances. This campaign was also (earlier in 2007) named Southwest Florida's best campaign for the performing arts. Ticket sales for the Florida Rep increased 8% versus the previous year.