The January 8, 2008 edition of ADWEEK, one of the premier advertising industry publications, features and positively comments about the new multi-media advertising campaign NOISE has created in partnership with Fort HealthCare. Fort HealthCare is an integrated health care system headquartered in Fort Atkinson, Wisconsin, serving a population base of approximately 100,000 individuals. The theme of the campaign is "Caring for Life" and includes four 30-second television commercials, print advertising, online advertising, outdoor advertising, direct marketing and public relations. The new campaign portrays the integrated service lines of Fort HealthCare and how these services can positiively impact the lives of individuals of all ages.
Fort HealthCare and NOISE have partnered together for three-plus years in the marketing of the health care system to individuals and families in Fort Atkinson, Wisconsin (approximately 30 miles east of Madison and 60 miles west of Milwaukee) and surrounding communities. With a major hospital, 10-plus clinics and an expanding caregiver base of expert physicians, specialists, nurses and others, Fort HealthCare's awareness, perceptions of overall quality, perceptions of technological strength, perceptions of quality physicians and preference have increased significantly in this time.
Tio date, NOISE and Fort HealthCare have received more than 20 national and regional awards for advertising and marketing efforts and, in addition, have been featured in a cover story case study on marketing success in a national health care magazine.
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