Powered by the creative and strategic minds of NOISE, Fort HealthCare — an integrated health care system headquartered in Fort Atkinson, Wisconsin, serving a population base of approximately 200,000 individuals — has launched a new multi-media advertising campaign that will continue through 2008. The theme of the campaign is "Caring for Life" and includes four 30-second television commercials (viewable via link beow), print advertising (sample featured here, click on image to enlarge and download), online advertising, outdoor advertising, direct marketing and public relations.Fort HealthCare and NOISE have partnered together for three-plus years in the marketing of the health care system to individuals and families in Fort Atkinson, Wisconsin (approximately 20 miles east of Madison and 40 miles west of Milwaukee) and surrounding communities. With a major hospital, 10-plus clinics and an expanding caregiver base of expert physicians, specialists, nurses and others, Fort HealthCare's awareness, perceptions of overall quality, perceptions of technological strength, perceptions of quality physicians and preference have increased significantly in this time.
NOISE and Fort HealthCare have received more than 15 national and regional awards for advertising and marketing efforts and, in addition, have been featured in a cover story on marketing success in a national health care magazine.
To view Fort HealthCare's new television campaign in QuickTime, simply click here now.
To view Fort HealthCare's new television campaign in Windows Media Player, simply click here now.
