Friday

NOISE BUZZ: Campaign for Fort HealthCare Named "Best in Wisconsin 2008"

NOISE, Inc., a 22-year-smart, multi-media branding communications agency with offices in Sanibel, Florida and Milwaukee, Wisconsin, has been awarded seven prestigious Wisconsin HealthCare Public Relations & Marketing Society Awards for branding and marketing performed on behalf of client Fort HealthCare of Fort Atkinson, Wisconsin. The awards, presented at an annual conference in early October, included two Merit Awards; two Awards of Excellence; two Judges' Choice Awards; and the Carol Mehlberg Award as "Best of Wisconsin HealthCare Advertising."

Specifically, the awards were presented for:

* "Caring for Life" Brand Television Campaign - Merit
* "Caring for Life" Brand Digital Campaign - Merit
* "Before, After, In Between" Mammography Campaign - Award of Excellence
* "Before, After, In Between" Mammography Campaign - Judges' Choice
* "Caring for Life" Brand Integrated Campaign - Award of Excellence
* "Caring for Life" Brand Integrated Campaign - Judges' Choice
* "Caring for Life" Brand Integrated Campaign - Carol Mehlberg "Best of" Award FHC Campaign

The Fort HealthCare campaign has received tremendous national attention this year, including features on the cover of Healthcare Advertising Review, online at Adweek.com, and nationally distributed via direct mail from GE HealthCare. The integrated campaign was developed to fuse the Fort HealthCare brand with a central message for all its medical facilities in an attention-grabbing way.

Recognition with WHPRMS builds on NOISE's past successes. In June the agency received nine prestigious Healthcare Advertising Awards, the largest national healthcare advertising awards competition, for campaigns and ads developed for Fort HealthCare, Monroe Clinic and Eye Centers of Florida. In March NOISE received 42 awards at the Southwest Florida Addy Awards and also received Best of Show for the Fort HealthCare image campaign. Since the company's inception, NOISE has received more than 550 awards.

"This is a tremendous achievement that NOISE is extremely proud of," said Chairman and Chief Creative Officer John Sprecher. "It's true that great clients get great work, and these many awards speak to the level of client Fort HealthCare is. We thank everyone there for their direction, confidence and support. Now, if only I could break a toe and really testify to Fort HealthCare's excellence!"

Servicing clients throughout the country, NOISE has received significant media attention over the past year for outstanding creative performance and branding/marketing results, including: three feature stories on web marketing success in Content Marketing Today; a multi-page cover story in Gulf Coast Business Review; "Gold" and "Silver" performance in the Hospitality Sales & Marketing Association International 2007 competition; and two "40 Under 40 Business Leader" awards to Milissa Sprecher from Gulf Coast Business Review and Gulfshore Business magazines.

NOISE (www.make-noise.com) is a 22-year-smart branding communications agency that specializes in travel, tourism, hospitality, healthcare, real estate, construction, retail, food, beverage, telecommunications, teledata, finance, insurance, disabilities and faith-based marketing. NOISE provides free monthly marketing communications via www.trendspottings.com and a free brand analysis at www.brandosocopy.com. Marketers interested in a confidential meeting can contact Chairman John Sprecher or CEO Milissa Sprecher at 239.395.9555, or President Mary Parodo at 414.226.4900.

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