NOISE, Inc., a 22-year-smart, multi-media branding communications agency with offices in Sanibel, Florida and Milwaukee, Wisconsin, has been awarded seven prestigious Wisconsin HealthCare Public Relations & Marketing Society Awards for branding and marketing performed on behalf of client Fort HealthCare of Fort Atkinson, Wisconsin. The awards, presented at an annual conference in early October, included two Merit Awards; two Awards of Excellence; two Judges' Choice Awards; and the Carol Mehlberg Award as "Best of Wisconsin HealthCare Advertising."
Specifically, the awards were presented for:
* "Caring for Life" Brand Television Campaign - Merit
* "Caring for Life" Brand Digital Campaign - Merit
* "Before, After, In Between" Mammography Campaign - Award of Excellence
* "Before, After, In Between" Mammography Campaign - Judges' Choice
* "Caring for Life" Brand Integrated Campaign - Award of Excellence
* "Caring for Life" Brand Integrated Campaign - Judges' Choice
* "Caring for Life" Brand Integrated Campaign - Carol Mehlberg "Best of" Award FHC Campaign
The Fort HealthCare campaign has received tremendous national attention this year, including features on the cover of Healthcare Advertising Review, online at Adweek.com, and nationally distributed via direct mail from GE HealthCare. The integrated campaign was developed to fuse the Fort HealthCare brand with a central message for all its medical facilities in an attention-grabbing way.
Recognition with WHPRMS builds on NOISE's past successes. In June the agency received nine prestigious Healthcare Advertising Awards, the largest national healthcare advertising awards competition, for campaigns and ads developed for Fort HealthCare, Monroe Clinic and Eye Centers of Florida. In March NOISE received 42 awards at the Southwest Florida Addy Awards and also received Best of Show for the Fort HealthCare image campaign. Since the company's inception, NOISE has received more than 550 awards.
"This is a tremendous achievement that NOISE is extremely proud of," said Chairman and Chief Creative Officer John Sprecher. "It's true that great clients get great work, and these many awards speak to the level of client Fort HealthCare is. We thank everyone there for their direction, confidence and support. Now, if only I could break a toe and really testify to Fort HealthCare's excellence!"
Servicing clients throughout the country, NOISE has received significant media attention over the past year for outstanding creative performance and branding/marketing results, including: three feature stories on web marketing success in Content Marketing Today; a multi-page cover story in Gulf Coast Business Review; "Gold" and "Silver" performance in the Hospitality Sales & Marketing Association International 2007 competition; and two "40 Under 40 Business Leader" awards to Milissa Sprecher from Gulf Coast Business Review and Gulfshore Business magazines.
NOISE (www.make-noise.com) is a 22-year-smart branding communications agency that specializes in travel, tourism, hospitality, healthcare, real estate, construction, retail, food, beverage, telecommunications, teledata, finance, insurance, disabilities and faith-based marketing. NOISE provides free monthly marketing communications via www.trendspottings.com and a free brand analysis at www.brandosocopy.com. Marketers interested in a confidential meeting can contact Chairman John Sprecher or CEO Milissa Sprecher at 239.395.9555, or President Mary Parodo at 414.226.4900.
Wednesday
NOISE Expands to New Southwest Florida Location
NOISE, a 500-plus award winning multi-media branding communications agency with offices in Sanibel Island, Florida, and Milwaukee, Wisconsin, has expanded its Southwest Florida service office to a new location at 2340 Periwinkle Way, Sanibel Island, Florida, 33957. Telephone (239.395.9555) and fax (239.395.0876) remain the same, as does the agency's web at www.make-noise.com.
According to NOISE chairman and chief creative officer John Sprecher, the new location is required "to accommodate our growing Southwest Florida staff, which has been required to better service a growing roster of local, regional and nationally-based clients. Current staffing in the Southwest Florida office will include client services, creative services, digital programming and interactive marketing, video edit and post-production, and public relations. And we're committed to continued growth on Sanibel specifically, where we feel the island's natural beauty contributes to our agency's overall creative process, or collective daydreaming, which are sometimes one in the same."
According to NOISE chairman and chief creative officer John Sprecher, the new location is required "to accommodate our growing Southwest Florida staff, which has been required to better service a growing roster of local, regional and nationally-based clients. Current staffing in the Southwest Florida office will include client services, creative services, digital programming and interactive marketing, video edit and post-production, and public relations. And we're committed to continued growth on Sanibel specifically, where we feel the island's natural beauty contributes to our agency's overall creative process, or collective daydreaming, which are sometimes one in the same."
Thursday
NOISE Adds Three New Florida Clients
NOISE is pleased to announce partnerships with three new Florida-based clients: Beggs Realtors of Captiva Island; Venturella Resort & Spa in Orlando; and Cirrus Pointe in Naples.
NOISE will provide its award-winning expertise in branding and identity, Web development, Web and e-marketing, print advertising, public relations and a variety of other communications for Beggs Realtors. Headed by John and Denice Beggs, the realty group boasts decades of experience in buying and selling Sanibel and Captiva real estate, along with a passionate commitment to customer service and satisfaction. Beggs Realtors recently announced its affiliation with Royal Shell Preferred Properties, one of the leading real estate companies on the islands.
The partnership with Venturella Resort & Spa includes branding, marketing, Web development and a wide variety of advertising initiatives for the newest Orlando resort. Opening in Winter 2008, Venturella Resort & Spa will feature luxurious, boutique accommodations designed for the sophisticated but casual traveler. Guests at the resort will enjoy exceptional four-star facilities along with superior amenities and customer service, far exceeding guest expectations. A member of the Preferred Hotel Group, Venturella seeks to ‘wow’ guests by providing personalized service to their stay and creating an experience uniquely tailored to their wants and needs from the start of their stay to the finish.
Strategic planning, brand development, advertising, Web development and marketing, e-marketing, identity and collateral, public relations and media advertising are planned for Cirrus Pointe, an exciting, new, value-priced and value-added single-family residence development in Naples. Cirrus Pointe is set on 10 beautiful acres and includes a pool, cabana and 24-hour security. It is the first development in the area to offer two- and three-bedroom homes priced from the low $200,000s to the mid $300,000s.
“How exciting to win three highly reputable clients in such a short time period,” says NOISE Chairman and Chief Creative Officer, John Sprecher. “We have a great deal of work ahead of us, but the team is up for the challenge and we are prepared to immerse ourselves in the business of each client to develop campaigns that really stand out.”
NOISE will provide its award-winning expertise in branding and identity, Web development, Web and e-marketing, print advertising, public relations and a variety of other communications for Beggs Realtors. Headed by John and Denice Beggs, the realty group boasts decades of experience in buying and selling Sanibel and Captiva real estate, along with a passionate commitment to customer service and satisfaction. Beggs Realtors recently announced its affiliation with Royal Shell Preferred Properties, one of the leading real estate companies on the islands.
The partnership with Venturella Resort & Spa includes branding, marketing, Web development and a wide variety of advertising initiatives for the newest Orlando resort. Opening in Winter 2008, Venturella Resort & Spa will feature luxurious, boutique accommodations designed for the sophisticated but casual traveler. Guests at the resort will enjoy exceptional four-star facilities along with superior amenities and customer service, far exceeding guest expectations. A member of the Preferred Hotel Group, Venturella seeks to ‘wow’ guests by providing personalized service to their stay and creating an experience uniquely tailored to their wants and needs from the start of their stay to the finish.
Strategic planning, brand development, advertising, Web development and marketing, e-marketing, identity and collateral, public relations and media advertising are planned for Cirrus Pointe, an exciting, new, value-priced and value-added single-family residence development in Naples. Cirrus Pointe is set on 10 beautiful acres and includes a pool, cabana and 24-hour security. It is the first development in the area to offer two- and three-bedroom homes priced from the low $200,000s to the mid $300,000s.
“How exciting to win three highly reputable clients in such a short time period,” says NOISE Chairman and Chief Creative Officer, John Sprecher. “We have a great deal of work ahead of us, but the team is up for the challenge and we are prepared to immerse ourselves in the business of each client to develop campaigns that really stand out.”
NOISE Adds Senior Interactive Designer to Forward/Slash
NOISE, a 500-plus award winning multi-media branding communications agency with offices in Milwaukee and Sanibel, Fla., has added another talented individual to its already distinctive staff. NOISE Chairman and Chief Creative Director John Sprecher and president Mary Parodo are pleased to announce the addition of Brad Bertz, Senior Interactive Designer.
Bertz brings over 10 years experience in Web development and graphic design working with large, national companies. In his new role he will provide Web development and support to NOISE clients in a variety of industries including health care, travel and tourism, and language services, among others.
Bertz brings over 10 years experience in Web development and graphic design working with large, national companies. In his new role he will provide Web development and support to NOISE clients in a variety of industries including health care, travel and tourism, and language services, among others.
Tuesday
NOISE Partners With Venturella Resort & Spa to Create a Wow Experience
July 10, 2008 -- NOISE, Inc., a 500+ award-winning, multi-media branding communications agency with offices in Milwaukee and Sanibel, Fla. is pleased to announce Venturella Resort & Spa in Orlando, Fla. as one of its newest clients. NOISE will provide its award-winning expertise in branding, marketing, Web development and a wide variety of advertising initiatives.
Venturella Resort & Spa, opening in November, will feature luxurious, boutique accommodations designed for the sophisticated but casual traveler. Guests at the resort will enjoy exceptional four-star facilities along with superior amenities and customer service, far exceeding guest expectations. A member of the Preferred Hotel Group, Venturella seeks to ‘wow’ guests by providing personalized service to their stay and creating an experience uniquely tailored to their wants and needs from the start of their stay to the finish.
Venturella Resort & Spa is managed by Marcus Hotels and Resorts, a division of The Marcus Corporation (NYSE:MCS). Marcus owns or manages a distinctive portfolio of 20 hotels, resorts and other properties in 10 states. Venturella is the company’s first Florida-based destination.
“We are excited to be working with Venturella Resort & Spa,” says NOISE Chairman and Chief Creative Officer, John Sprecher. “The team is looking forward to becoming immersed in the business to develop a campaign that really stands out.”
The 155-room resort is located in Lake Buena Vista, Fla. at the threshold of Walt Disney World. Catering to business and leisure travelers, the facility will include two restaurants, a lounge and spa, as well as more than 7,000 square feet of meeting space.
“Just as Venturella Resort & Spa is sure to ‘wow’ every guest with its personalized service, NOISE will do the same with the branding campaign,” says NOISE President Mary Parodo. “We love the challenge of creating a brand identity from the ground up, and we are anxious to create a unique campaign for them.”
About Marcus Hotels and Resorts
Marcus Hotels and Resorts owns or manages a distinctive portfolio of 20 hotels, resorts and other properties in 10 states, with three additional properties under development. The company owns eight hotels and resorts, is a third-party manager for 12 hotels, resorts and other properties and is providing technical and pre-opening services for the Carmel City Center Hotel in Carmel, Ind., the Venturella Resort and Spa in Orlando, Fla. and the 7th Wave Resort in West Warwick, RI.
About NOISE
NOISE is a comprehensive, integrated, value-added branding communications firm, with offices on Sanibel Island in Florida and in Wisconsin on Milwaukee’s edgy and historic Eastside. The agency serves clients throughout the United States and specializes in hospitality and tourism, health care, outdoor recreation, law enforcement and security, food and beverage, customer relations, higher education, insurance, financial, real estate, disabilities and faith-based service organization marketing. NOISE also offers free marketing research and information via online and printed materials, plus an online brand awareness test with immediate score results called Brandoscopy (www.brandoscopy.com). For information on services check out www.make-noise.com or for media call Lori Sansoucie at 414.226.4900 extension 13 or email loris@make-noise.com.
Venturella Resort & Spa, opening in November, will feature luxurious, boutique accommodations designed for the sophisticated but casual traveler. Guests at the resort will enjoy exceptional four-star facilities along with superior amenities and customer service, far exceeding guest expectations. A member of the Preferred Hotel Group, Venturella seeks to ‘wow’ guests by providing personalized service to their stay and creating an experience uniquely tailored to their wants and needs from the start of their stay to the finish.
Venturella Resort & Spa is managed by Marcus Hotels and Resorts, a division of The Marcus Corporation (NYSE:MCS). Marcus owns or manages a distinctive portfolio of 20 hotels, resorts and other properties in 10 states. Venturella is the company’s first Florida-based destination.
“We are excited to be working with Venturella Resort & Spa,” says NOISE Chairman and Chief Creative Officer, John Sprecher. “The team is looking forward to becoming immersed in the business to develop a campaign that really stands out.”
The 155-room resort is located in Lake Buena Vista, Fla. at the threshold of Walt Disney World. Catering to business and leisure travelers, the facility will include two restaurants, a lounge and spa, as well as more than 7,000 square feet of meeting space.
“Just as Venturella Resort & Spa is sure to ‘wow’ every guest with its personalized service, NOISE will do the same with the branding campaign,” says NOISE President Mary Parodo. “We love the challenge of creating a brand identity from the ground up, and we are anxious to create a unique campaign for them.”
About Marcus Hotels and Resorts
Marcus Hotels and Resorts owns or manages a distinctive portfolio of 20 hotels, resorts and other properties in 10 states, with three additional properties under development. The company owns eight hotels and resorts, is a third-party manager for 12 hotels, resorts and other properties and is providing technical and pre-opening services for the Carmel City Center Hotel in Carmel, Ind., the Venturella Resort and Spa in Orlando, Fla. and the 7th Wave Resort in West Warwick, RI.
About NOISE
NOISE is a comprehensive, integrated, value-added branding communications firm, with offices on Sanibel Island in Florida and in Wisconsin on Milwaukee’s edgy and historic Eastside. The agency serves clients throughout the United States and specializes in hospitality and tourism, health care, outdoor recreation, law enforcement and security, food and beverage, customer relations, higher education, insurance, financial, real estate, disabilities and faith-based service organization marketing. NOISE also offers free marketing research and information via online and printed materials, plus an online brand awareness test with immediate score results called Brandoscopy (www.brandoscopy.com). For information on services check out www.make-noise.com or for media call Lori Sansoucie at 414.226.4900 extension 13 or email loris@make-noise.com.
Friday
NOISE Builds on Healthcare Award Success
June 10, 2008 - NOISE, Inc., a 22-year-smart, multi-media branding communications agency recently received nine prestigious Healthcare Advertising Awards. The agency received five awards - two silver, two bronze and one merit award - for the "Caring for Life" image advertising campaign developed for Fort HealthCare. NOISE also received one bronze and one silver award for print and broadcast advertising developed for Monroe Clinic and one bronze and one merit award for television ads developed for Eye Centers of Florida. The 25th Annual Healthcare Advertising Awards, sponsored by Healthcare Marketing Report, received over 4,400 entries, making it the largest national healthcare advertising awards competition.
Servicing clients throughout the country from offices in Sanibel Island, Fla. and Milwaukee, Wis., NOISE has received significant media attention over the past year for outstanding creative performance as well as exceptional branding and marketing results, including: "Portfolio" feature coverage in Adweek; two feature stories on web marketing success in Content Marketing Today; a multi-page cover story in Gulf Coast Business Review; "Gold" and "Silver" performance in the Hospitality Sales & Marketing Association International 2007 competition; and two "40 Under 40 Business Leader" awards to Milissa Sprecher from Gulf Coast Business Review and Gulfshore Business magazines.
"Our partnership with and commitment to our clients allows our team to become immersed in the business, resulting in highly creative image campaigns that stand out," said NOISE president Mary Parodo. "As one of the most creative teams in the industry, we will continue to produce the best work for each of our clients — not to win awards and recognition for NOISE, but to achieve success for our clients."
The following awards were presented to Fort HealthCare and NOISE:
SILVER
· Newspaper Advertising Insert - "Congratulations, You're Having a Baby"
· New Media (Web Banners) - "Caring For Life"
· New Media (Web Banners) - "Caring For Life"
BRONZE
· Newspaper Advertising Series - "Caring for Life" Image Campaign
· Television Advertising-Single Spot - "As Long as They're Healthy"
· Newspaper Advertising Series - "Caring for Life" Image Campaign
· Television Advertising-Single Spot - "As Long as They're Healthy"
MERIT
· Total Advertising Campaign (w/ TV) - "Caring For Life"
· Total Advertising Campaign (w/ TV) - "Caring For Life"
The following awards were presented to Monroe Clinic and NOISE:
SILVER
· Newspaper Advertising Series - "Top 100 Hospitals"
BRONZE
· Total Advertising Campaign (w/o TV) - "Getting There Starts Here"
· Newspaper Advertising Series - "Top 100 Hospitals"
BRONZE
· Total Advertising Campaign (w/o TV) - "Getting There Starts Here"
The following awards were presented to Eye Centers of Florida and NOISE:
BRONZE
· Television Advertising Series - "Improving Your Outlook on Life"
MERIT
· Television Advertising Campaign (w/ TV) - "Improving Your Outlook on Life"
· Television Advertising Series - "Improving Your Outlook on Life"
MERIT
· Television Advertising Campaign (w/ TV) - "Improving Your Outlook on Life"
The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition in the country. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development.
Thursday
Health Leaders Media Praises Fort HealthCare, NOISE Campaign
Health Leaders Media (online version) has praised Fort HealthCare's "Caring for Life" campaign in its April, 2008 online edition, as produced in partnership with NOISE. The article, written by editor Kandace McLaughlin for the Marketing "Campaign Spotlight" feature, highlighted the creative approach and success of the campaign, ultimately praising the work for its "simple, individualized messages which help bring this campaign together and also help it to stand out." View the entire article here. The HealthLeaders feature continues a phenomonal litany of praise for Fort HealthCare's "Caring for Life" campaign that has also included: profile in Adweek creative portfolio; multiple Gold and Silver Addy awards; Addy competition "Best of Show;" a six-page feature by GE Healthcare in a nationally-distributed direct mail campaign; and multiple national HealthCare Advertising Awards from HealthCare Marketing Report magazine.
Monday
NOISE Dominates 2007 Addy Competition Winning Best of Show, 42 Awards
NOISE, a 21-years-smart multi-media branding communications agency, dominated the 2007 Southwest Florida Addy Competition, sponsored by the American Advertising Federation, by winning 19 Gold awards, 23 Silver awards and Best of Show (print). The awards were presented at a ceremony Saturday, March 8 in Fort Myers. The competition was open to all advertising agencies, public relations firms, communications firms and industry suppliers with offices, or representing clients, in Southwest Florida.
NOISE's 42 awards plus Best of Show more than tripled the total of the second-highest awarded firm (12). NOISE's total represented approximately 40% of all awards presented. The 42 awards are also twice the total of the highest-winning firm the previous year.
Servicing clients throughout the country from offices in Sanibel Island, Florida and Milwaukee, Wisconsin, NOISE has been the recipient of significant media attention over the past year for outstanding creative performance and branding/marketing results, including: "Portfolio" feature coverage in Adweek; two feature stories on web marketing success in "Content Marketing Today;" a multi-page cover story in Gulf Coast Business Review; "Gold" and "Silver" performance in the Hospitality Sales & Marketing Association International 2007 competition; and two "40 Under 40 Business Leader" awards to Milissa Sprecher (left) from Gulf Coast Business Review and Gulfshore Business magazines.
"That earthquake you may have felt Saturday night around 9 pm? It was caused by 16 creative professionals jumping up and down," joked John Sprecher (left), NOISE Chief Creative Officer. "Obviously we're thrilled with the awards and are very honored that the judges were so impressed with our work. We thank them and more importantly, we thank our clients for the opportunity to perform at such a high level. The truth is, the awards don't mean squat without client success stories to back them up, and that's what we take our greatest pride in."
And the winners are:
BEST OF SHOW (PRINT) — Awarded to NOISE for Fort HealthCare (Fort Atkinson, WI) and its four-part newspaper and magazine campaign, “Caring for Life,” part of a multi-media campaign of the same name.
GOLD — Awarded to NOISE for:
‘Tween Waters Inn, Consumer Magazine, Full Page, “Once upon our island”
‘Tween Waters Inn, Consumer Magazine, Campaign, “Once upon our island”
Florida Weekly, Online Banner, “Hot dish”
Florida Weekly, Online Banner, "News stories”
Florida Rep, Collateral, “Toga party”
Florida Rep, Print, “English challenged”
Florida Rep, Print, “Toga party”
Florida Rep, Interactive, “Web”
Hilldale Residential, Consumer Magazine, Campaign, “Live it, Love it”
Hilldale Retail, Newspaper, Color, “Eye Liner”
Fort HealthCare, Newspaper Insert, “Problem”
Fort HealthCare, Newspaper Insert, “How are you feeling”
Fort HealthCare, Newspaper Insert, “Congratulations”
Fort HealthCare, Newspaper Campaign, “Caring for Life”
Fort HealthCare, Regional/National TV, “Obstetrics”
NOISE, Print, “Keep your neighbors up”
NOISE, Announcements, “Hang with someone special”
Monroe Clinic, Four Color Brochure, “Getting there starts here”
Addison Claire Sprecher, Special Event Announcement, “Introducing the newest subtraction”
SILVER — Awarded to NOISE for:
‘Tween Waters Inn, Consumer Publication, “Pirates”
‘Tween Waters Inn, Consumer Publication, “Value”
‘Tween Waters Inn, Newspaper, “Gray jackass”
‘Tween Waters Inn, Newspaper, “George Dubya”
‘Tween Waters Inn, Radio, “Scientwist”
Florida Weekly, Online Banner Campaign, “In the know, in the now”
Hilldale Retail, Fractional Page, Color, “Feed the cat”
Hilldale Retail, Fractional Page, Color, “Hilldale Hilldale”
Hilldale Retail, Fractional Page, Color, “Boy toy”
Hilldale Residential, Newspaper Campaign, Color, “Live it, Love it”
Hilldale Residential, Sales Kit, “Live it, Love it”
Hilldale Residential, Point of Purchase, “Live it, Love it”
Hilldale Residential, Consumer Publication, “Living Room”
Hilldale Residential, Web site, “Live it, Love it”
Monroe Clinic, Newspaper Campaign, Color, “Top 100 Hospital”
Monroe Clinic, Campaign, Out of Home, “Top 100”
Fort HealthCare, Online Banner, “Healthy tomorrows”
Fort HealthCare, Online Banner, “Little prince”
Fort HealthCare, Television Campaign, “Caring for life”
Fort HealthCare, Regional/National TV, “Surgery”
Fort HealthCare, Regional/National TV, “Adult Med”
Fort HealthCare, Mixed Media Campaign, “Caring for Life”
NOISE, Print, “So what?”
NOISE is a 21-years-smart branding communications agency that specializes in travel, tourism, hospitality, health care, real estate, construction, retail, food, beverage, telecommunications, teledata, finance, insurance, disabilities and faith-based marketing. NOISE provides free monthly marketing communications via www.trendspottings.com, and a free brand analysis at www.brandosocopy.com. Marketers interested in a confidential meeting can contact Chairman John Sprecher or CEO Milissa Sprecher at 239.395.9555, or President Mary Parodo at 414.226.4900 or visit www.make-noise.com.
NOISE's 42 awards plus Best of Show more than tripled the total of the second-highest awarded firm (12). NOISE's total represented approximately 40% of all awards presented. The 42 awards are also twice the total of the highest-winning firm the previous year.
Servicing clients throughout the country from offices in Sanibel Island, Florida and Milwaukee, Wisconsin, NOISE has been the recipient of significant media attention over the past year for outstanding creative performance and branding/marketing results, including: "Portfolio" feature coverage in Adweek; two feature stories on web marketing success in "Content Marketing Today;" a multi-page cover story in Gulf Coast Business Review; "Gold" and "Silver" performance in the Hospitality Sales & Marketing Association International 2007 competition; and two "40 Under 40 Business Leader" awards to Milissa Sprecher (left) from Gulf Coast Business Review and Gulfshore Business magazines.
"That earthquake you may have felt Saturday night around 9 pm? It was caused by 16 creative professionals jumping up and down," joked John Sprecher (left), NOISE Chief Creative Officer. "Obviously we're thrilled with the awards and are very honored that the judges were so impressed with our work. We thank them and more importantly, we thank our clients for the opportunity to perform at such a high level. The truth is, the awards don't mean squat without client success stories to back them up, and that's what we take our greatest pride in."And the winners are:
BEST OF SHOW (PRINT) — Awarded to NOISE for Fort HealthCare (Fort Atkinson, WI) and its four-part newspaper and magazine campaign, “Caring for Life,” part of a multi-media campaign of the same name.
GOLD — Awarded to NOISE for:
‘Tween Waters Inn, Consumer Magazine, Full Page, “Once upon our island”
‘Tween Waters Inn, Consumer Magazine, Campaign, “Once upon our island”
Florida Weekly, Online Banner, “Hot dish”
Florida Weekly, Online Banner, "News stories”
Florida Rep, Collateral, “Toga party”
Florida Rep, Print, “English challenged”
Florida Rep, Print, “Toga party”
Florida Rep, Interactive, “Web”
Hilldale Residential, Consumer Magazine, Campaign, “Live it, Love it”
Hilldale Retail, Newspaper, Color, “Eye Liner”
Fort HealthCare, Newspaper Insert, “Problem”
Fort HealthCare, Newspaper Insert, “How are you feeling”
Fort HealthCare, Newspaper Insert, “Congratulations”
Fort HealthCare, Newspaper Campaign, “Caring for Life”
Fort HealthCare, Regional/National TV, “Obstetrics”
NOISE, Print, “Keep your neighbors up”
NOISE, Announcements, “Hang with someone special”
Monroe Clinic, Four Color Brochure, “Getting there starts here”
Addison Claire Sprecher, Special Event Announcement, “Introducing the newest subtraction”
SILVER — Awarded to NOISE for:
‘Tween Waters Inn, Consumer Publication, “Pirates”
‘Tween Waters Inn, Consumer Publication, “Value”
‘Tween Waters Inn, Newspaper, “Gray jackass”
‘Tween Waters Inn, Newspaper, “George Dubya”
‘Tween Waters Inn, Radio, “Scientwist”
Florida Weekly, Online Banner Campaign, “In the know, in the now”
Hilldale Retail, Fractional Page, Color, “Feed the cat”
Hilldale Retail, Fractional Page, Color, “Hilldale Hilldale”
Hilldale Retail, Fractional Page, Color, “Boy toy”
Hilldale Residential, Newspaper Campaign, Color, “Live it, Love it”
Hilldale Residential, Sales Kit, “Live it, Love it”
Hilldale Residential, Point of Purchase, “Live it, Love it”
Hilldale Residential, Consumer Publication, “Living Room”
Hilldale Residential, Web site, “Live it, Love it”
Monroe Clinic, Newspaper Campaign, Color, “Top 100 Hospital”
Monroe Clinic, Campaign, Out of Home, “Top 100”
Fort HealthCare, Online Banner, “Healthy tomorrows”
Fort HealthCare, Online Banner, “Little prince”
Fort HealthCare, Television Campaign, “Caring for life”
Fort HealthCare, Regional/National TV, “Surgery”
Fort HealthCare, Regional/National TV, “Adult Med”
Fort HealthCare, Mixed Media Campaign, “Caring for Life”
NOISE, Print, “So what?”
NOISE is a 21-years-smart branding communications agency that specializes in travel, tourism, hospitality, health care, real estate, construction, retail, food, beverage, telecommunications, teledata, finance, insurance, disabilities and faith-based marketing. NOISE provides free monthly marketing communications via www.trendspottings.com, and a free brand analysis at www.brandosocopy.com. Marketers interested in a confidential meeting can contact Chairman John Sprecher or CEO Milissa Sprecher at 239.395.9555, or President Mary Parodo at 414.226.4900 or visit www.make-noise.com.
Sunday
NOISE BUZZ: ADWEEK Features Fort HealthCare Campaign
The January 8, 2008 edition of ADWEEK, one of the premier advertising industry publications, features and positively comments about the new multi-media advertising campaign NOISE has created in partnership with Fort HealthCare. Fort HealthCare is an integrated health care system headquartered in Fort Atkinson, Wisconsin, serving a population base of approximately 100,000 individuals. The theme of the campaign is "Caring for Life" and includes four 30-second television commercials, print advertising, online advertising, outdoor advertising, direct marketing and public relations. The new campaign portrays the integrated service lines of Fort HealthCare and how these services can positiively impact the lives of individuals of all ages.
Fort HealthCare and NOISE have partnered together for three-plus years in the marketing of the health care system to individuals and families in Fort Atkinson, Wisconsin (approximately 30 miles east of Madison and 60 miles west of Milwaukee) and surrounding communities. With a major hospital, 10-plus clinics and an expanding caregiver base of expert physicians, specialists, nurses and others, Fort HealthCare's awareness, perceptions of overall quality, perceptions of technological strength, perceptions of quality physicians and preference have increased significantly in this time.
Tio date, NOISE and Fort HealthCare have received more than 20 national and regional awards for advertising and marketing efforts and, in addition, have been featured in a cover story case study on marketing success in a national health care magazine.
NOISE BUZZ: HSMAI Presents NOISE 4 Gold, Silver and Bronze Awards
The Hospitality Sales & Marketing Association International, the world's largest and most respected organization of tourism marketing professionals and experts, has presented NOISE four Adrian Awards, signifiying excellence in travel and tourism marketing in 2007. The Adrian Awards compentition, now in its 51st year, attracted more than 1,300 entries from hospitality organizations and marketing agencies worldwide. Awards will be presented at a gala event in New York City the end of January.
The Adrian Awards presented to NOISE include:
GOLD: 'TWEEN WATERS INN, "CONTEST AND SWEEPSTAKES." This award was presented for a multi-media campaign, conducted with strategic partner USA3000 Airlines, entitled "Two Tickets to Paradise." Over the course of three campaigns throughout 2007, 'Tween Waters Inn and USA3000 Airlines gathered more than 40,000 new e-mail addresses to their respective databases as a result of the promotion (sample here).
SILVER: 'TWEEN WATERS INN, "GUEST ROOM ADVERTISING." This award was presented for the 2007 'Tween Waters Inn print campaign that targeted both leisure and business travelers. Under a new global branding statement — "Shouldn't every day be this good?" — NOISE produced a multi-part, visually and verbally experiential campaign that contrasted Captiva's fascinating, colorful past with the island's beautiful, memorable present. The campaign continues into 2008 and is themed "Once Upon Our Island." See samples here.
SILVER, 'TWEEN WATERS INN: "WEB MARKETING, CONTESTS AND SWEEPSTAKES." This award was presented to 'Tween Waters Inn, in conjunction with USA3000 Airlines, for the online marketing and promotional tactics of the aforementioned "Two Tickets to Paradise" campaign. These tactics included web banner ads, e-mail banner ads, e-blasts, web landing page and web contest entry page. Sample here.
BRONZE, FLORIDA REPERTORY THEATRE, "ATTRACTIONS, PRINT CAMPAIGN." This award was presented for the Florida Rep's outstanding 2007 branding campaign entitled "All the World's on Stage." This predominantly print media campaign (presented here) was utilized to create awareness of and interest in the Florida Rep, as well as to create sales for both season tickets (or bundle packages), and individual performances. This campaign was also (earlier in 2007) named Southwest Florida's best campaign for the performing arts. Ticket sales for the Florida Rep increased 8% versus the previous year.
The Adrian Awards presented to NOISE include:GOLD: 'TWEEN WATERS INN, "CONTEST AND SWEEPSTAKES." This award was presented for a multi-media campaign, conducted with strategic partner USA3000 Airlines, entitled "Two Tickets to Paradise." Over the course of three campaigns throughout 2007, 'Tween Waters Inn and USA3000 Airlines gathered more than 40,000 new e-mail addresses to their respective databases as a result of the promotion (sample here).
SILVER: 'TWEEN WATERS INN, "GUEST ROOM ADVERTISING." This award was presented for the 2007 'Tween Waters Inn print campaign that targeted both leisure and business travelers. Under a new global branding statement — "Shouldn't every day be this good?" — NOISE produced a multi-part, visually and verbally experiential campaign that contrasted Captiva's fascinating, colorful past with the island's beautiful, memorable present. The campaign continues into 2008 and is themed "Once Upon Our Island." See samples here.
SILVER, 'TWEEN WATERS INN: "WEB MARKETING, CONTESTS AND SWEEPSTAKES." This award was presented to 'Tween Waters Inn, in conjunction with USA3000 Airlines, for the online marketing and promotional tactics of the aforementioned "Two Tickets to Paradise" campaign. These tactics included web banner ads, e-mail banner ads, e-blasts, web landing page and web contest entry page. Sample here.
BRONZE, FLORIDA REPERTORY THEATRE, "ATTRACTIONS, PRINT CAMPAIGN." This award was presented for the Florida Rep's outstanding 2007 branding campaign entitled "All the World's on Stage." This predominantly print media campaign (presented here) was utilized to create awareness of and interest in the Florida Rep, as well as to create sales for both season tickets (or bundle packages), and individual performances. This campaign was also (earlier in 2007) named Southwest Florida's best campaign for the performing arts. Ticket sales for the Florida Rep increased 8% versus the previous year.
NOISE BUZZ: Gulf Western Roofing Appoints NOISE Agency of Record
SANIBEL, Fla. (November 15, 2007) - NOISE, a 500+ award winning multi-media branding communications agency with offices in Sanibel, Florida, and Milwaukee, Wisconsin, has been appointed agency of record by Gulf Western Roofing of Bonita Springs, Florida. NOISE will lend its award-winning expertise for Web development, various advertising initiatives, public relations, media marketing and a multi-media branding campaign.
Gulf Western Roofing is one of Southwest Florida's top roofing contractors and has the superior reputation of providing the highest quality products and service for commercial buildings and residential development communities in the Florida area. Founded by Joe Lamb, Jr., the company has been servicing the Southwest Florida area for over 10 years. Gulf Western Roofing, along with its sister firm Naples Building and Design, which provides custom home design and construction, are both subsidiaries of parent company Lamb Construction Group.
"All of us at NOISE are thrilled to add Gulf Western Roofing to our growing client roster," says NOISE President Mary Parodo. "We are especially excited here in our Midwest office, where come every winter, we have problems with a leaky roof when snow and ice builds up. We are hoping we might convince them to endure the Wisconsin winter and give us a hand."
Gulf Western Roofing is one of Southwest Florida's top roofing contractors and has the superior reputation of providing the highest quality products and service for commercial buildings and residential development communities in the Florida area. Founded by Joe Lamb, Jr., the company has been servicing the Southwest Florida area for over 10 years. Gulf Western Roofing, along with its sister firm Naples Building and Design, which provides custom home design and construction, are both subsidiaries of parent company Lamb Construction Group.
"All of us at NOISE are thrilled to add Gulf Western Roofing to our growing client roster," says NOISE President Mary Parodo. "We are especially excited here in our Midwest office, where come every winter, we have problems with a leaky roof when snow and ice builds up. We are hoping we might convince them to endure the Wisconsin winter and give us a hand."
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